Talk:Badge of Merit/@comment-165.91.13.77-20140504123551/@comment-107.77.87.45-20150105072959

The point in that is to encourage you to play the game again. A lot of buyable items cost way too much for the first play through and there are quests and reward/discoverable items you can and do miss on the first and even second play through. They want to make you work for items, not give them away for free. It's called a challenge and motivation. Want that Fridgid Finger? Wounded Heart? Work for them.